This year marks 10 years since Hanami Dream was founded. Each month in the build up to the 10th birthday of Hanami Dream in July 2024, I’m taking a look at how the business has changed and different aspects that have shaped the business to where it is today.
In February, I looked at some of the photoshoots that I had the pleasure of organising over the last ten years as Hanami Dream. I organised lots in my previous corporate career for an international motorcycle apparel company that took me all round the world. But there was a huge sense of achievement to pull together something that was completely all of my own doing.
first website
Once the first shoot was under our belts, we quickly pulled together a second (images of which feature in this post) and I wanted a place to showcase the content that we had created.
I was encouraged to play to my strengths and build my own website. A home for all our wonderful imagery. Thanks to my experience in my previous corporate world, I had the capabilities to design and write my own website. Alongside the wonderful support, guidance and encouragement of my former boss and mentor at Wycoria, in his new capacity as my webmaster.
Hanami Dream is born
But building a website is only half of the story. This was bigger than just a blog. This was the beginning of a new chapter in my life. A fresh start. Away from the corporate world. A time to be my own boss and set my own objectives. Something that would fit around my expanding family life and commitments.
I had always dreamt of being a wedding and events planner (and had dabbled in the world of corporate events in my career previously) and helping people celebrate the milestones in their life – the moments that really matter. (Look out for the wedding planning part of my career in next month’s post about how Hanami Dream has evolved over the years!)
business plan
So like I recommend to all my clients, I wrote a business plan – where I was, where I wanted to be and how I planned to get there. I wrote my core values down and started to ponder company names. I think I spent longer conjuring up my branding and company name than I did for any of my children’s names!
Hanami (pronounced ha-na-mee) Dream, my company name came about quite simply because of my love of cherry blossom. I love seeing the blossom buds appearing on branches, the trees laden with beautiful flowers and then the petals floating in the breeze like confetti at a wedding.
blogging
At the beginning, the blog posts were a way to share content, build an audience and demonstrate experience and expertise.
During the first year the blog focused on weddings, special occasions, and children’s parties. In the following year, I looked at different types of momentous life events, such as proposals, baby showers, graduations, anniversaries and birthdays, as well as weddings. By 2016, the blog looked at different elements of an event, specifically weddings.
Until my main focus was to provide inspiration to brides and grooms in the Cotswolds. In particular it concentrated on giving wedding tips, tools, trends, traditions, and local venue reviews.
During my blogging journey, I developed commercially and joined a couple of affiliate programmes to open up further avenues for the blog. The introduction of the advertising space on www.hanamidream.co.uk promoted products suitable for the blog.
counting content creations
The blog has been the overarching thread throughout the life of the business – some of the time generating an income, sometimes bringing together contacts which led to business relationships, and always charting my news and following my journey.
The content on the blog helped to raise my profile and gave me the confidence to enter competitions and awards, plus submit and get articles in publications.
So here we are – 371 blog posts later.
All photography in the post are by Farrow Photography from our Wizard of Oz photoshoot. Look out for more images from other shoots in next month’s post following the build up to the tenth birthday.
This year marks 10 years since Hanami Dream was founded and it has evolved quite a bit since those first few tentative steps in to working for myself.
For starters, the logo looked a bit busier and more floral back then, plus the focus of Hanami Dream started off looking at all of life’s momentous milestones such as weddings, special occasions, children’s parties and baby showers.
But the blog has been the overarching thread throughout the life of the business – some of the time generating an income, sometimes bringing together contacts which led to business relationships, and always charting my news and following my journey.
tenth anniversary
Each month in the build up to the 10th birthday of Hanami Dream in July 2024, I’ll take a look at how the business has changed and how different aspects have led to where the business is today.
This month, I’m looking at some of the photo shoots I’ve organised as Hanami Dream and you’ll see more photos from each of these over the next few months.
After all, it was a photo shoot that started things for Hanami Dream in early 2014. The shoots combined my experience of organising lifestyle shoots and my passion for weddings. But the first shoot wasn’t actually a wedding shoot – they came a bit later down the line.
I remember the conversation like it was yesterday. A photographer friend of mine asked if I would organise a styled photo shoot with her to provide some photos for her portfolio. She knew that I’d organised lots of shoots in my previous corporate world. One slight complication was that I was 6 months pregnant at the time with my second child – but I always like a tight deadline!
alice in wonderland
For the first shoot, we had a very clear vision of our theme and sourced and made most of the props ourselves and used our own children as the models.
Hanami Dream and Farrow Photography joined forces to bring to life some inspirational themes for special occasions. Sandra (from Farrow Photography) wanted to show something different for baby and toddler photo shoots and I showcased how you can use a theme to enhance your milestone event, whatever the age of the guest.
Here are the photos for our cute Alice in Wonderland tea party for children to mark Alice Day (4th July) in 2014:
By the second shoot, we started to use other suppliers and show case their products too. We collaborated again in August 2014 when we went over the rainbow to celebrate the 75th anniversary of the release of the Wizard of Oz film.
We followed the yellow brick road with another themed children’s party, showcasing some amazing products from local suppliers – after all there’s no place like home.
Following the success of our previous themed photo shoots, we collaborated once again to produce an amazing bridal styled shoot based around another well-known story, The Wind in the Willows. By this third shoot in 2016, we expanded things completely using bride and groom models and having a full lifestyle wedding shoot on location at Minster Mill, a nearby wedding venue.
For my fourth shoot, I was delighted to work with a new photography partner on a styled bridal shoot in 2017. It was wonderful to work alongside Steve from Squib Photography. We collaborated to produce an amazing bridal styled shoot based around The Secret Garden. It was also an honour to be able to showcase some amazing products from some fantastic local suppliers and also showcase local Witney venue, Cogges Manor Farm.
To coincide with a wedding open day that I coordinated at Cogges Manor Farm in 2017, the Barn was dressed as if it were a real wedding. This was not a traditional wedding fair – it was a relaxed and informal open day showcasing a truly personal wedding option – not a cookie cutter approach at all. Images from the day were fantastically captured by Cat Stephens Photography.
I was over the moon to be approached by a beautiful local venue in 2017 to style their wedding venue in order to show it off in a new light and provide all involved with wonderful lifestyle imagery.
It was great to work alongside Squib Photography again. This time we were at Oxleaze Barn and we collaborated to produce an amazing bridal styled shoot inspired by Journey to the Centre of the Earth. It was also a privilege to be able to showcase some amazing products from some fantastic local suppliers.
The other brilliant thing about the photo shoots was they provided great networking opportunities and getting to work together with other suppliers. For me, they also helped lead to the next steps in the journey of Hanami Dream.
Firstly they gave me things to share on my blog and helped to raise my profile and gave me the confidence to enter competitions and awards, plus submit and get articles in publications.
Secondly, they were a great way for suppliers to see me working first hand. This developed opportunities to work more closely with some suppliers and provide them with marketing support in their own businesses.
published articles
Hanami Dream styled shoots have been published in a number of places in print and online including: Bride Magazine, Your Glos & Wilts Wedding magazine, Your Berks, Buck and Oxon Wedding magazine, and SoGlos Weddings.
My shoots brought together wonderful local suppliers. Together we showcased the amazing talent that our part of the UK has to offer the wedding industry and all benefitted from the lifestyle imagery and promotion.
All photography in the post are by Farrow Photography. Look out for more images from other shoots in next month’s post following the build up to the tenth birthday.
Following the success of the recent Secret Garden and Journey to the Centre of the Earth bridal styled shoots, Hanami Dream are proud to announce their next styled shoot for spring time this year.
The shoot is planned for this spring in the Oxfordshire countryside of the Cotswolds and I’m excited to offer the opportunity for local suppliers to join with me. So let me know if you’d like to provide products to bring my creative ideas to life in a wonderful new inspirational shoot.
The beauty of styled shoots (versus a real life wedding) is that this is your opportunity to be a little more extravagant and really show off what you’ve always wanted to do. You can indulge your fantasies. Maybe you’ve got a new product that couples won’t have seen yet or you want to create something really unusual that you wouldn’t normally do.
Styled shoots are a collaboration of like minded people that can create great things together but perhaps don’t have the budgets to produce this kind of work if they all worked independently.
Everyone works pro bono, so it is just your products that you’d need to provide to be involved. Nicola from Hanami Dream organises and styles the shoots. And the rewards are amazing with great imagery of your products in an amazing lifestyle surrounding, plus inclusion in all my promotion of the shoot and a feature on Hanami Dream’s blog, which is a UK Blog Awards winner in 2018 and wedding judge of the UK Blog Awards 2019. So there’d be plenty of exposure of your beautiful products.
My shoots bring together wonderful local suppliers. Together we showcase the amazing talent that our part of the UK has to offer the wedding industry and all benefit from the lifestyle imagery and promotion.
If you’re local and are interested in showcasing your products in my next shoot then please email Nicola from Hanami Dream and outline what your product is and how you think it would fit in and enhance the theme. I’ve put together a mood board I can share if you want to get an idea of the kind of things that I’m after.
I am looking for some of the following (although this list isn’t exhaustive – if you can offer something I’ve not thought of I’d love to hear from you too):
Accessories (jewellery, bridal hat, shoes)
Bridalwear (separates with one part black – maybe dip dyed)
I’ll only be including one supplier from each category (ie only one florist will be used for the whole shoot) to provide clarity and clear communication.
You can see from my previous shoots that I really like close up detail shots which show off everyone’s products very nicely – it is all about the little details that bring any event to life.
I look forward to sharing more news as plans unfold for this collaboration.
sign up to receive the latest posts straight to your inbox
What a day for celebration the fourth of July is: Independence Day, Alice Day and today is the 4th birthday of Hanami Dream weddings and special occasions!
four years since my first styled shoot
Yes, today marks four years since I published my first styled photo shoot under the umbrella of Hanami Dream. After that Alice in Wonderland shoot in 2014, came the Wizard of Oz, followed by a Wind in the Willows wedding in 2016. Last year saw the addition of 3 more styled bridal shoots: a modern Edwardian Secret Garden themed wedding, a real break from tradition with a Festival style wedding and also a lovely winter Journey to the Centre of the Earth themed wedding. I’m enjoying working with some amazing local suppliers!
Photography by Squib Photography
four years since my first tweet
From my first tweet in 2014, to a steadily increasing readership (and social media following) with around 1,100 unique page views a month on average. Plus a combined social media network of over 5,400 followers and ongoing promotion and networking means this is ever growing.
four years since my first blog post
It’s crazy to think how much has evolved over the past four years; now 310 blog posts later and this year I won the Event and Wedding category at the UK Blog Awards after being a finalist for the previous two years running, I’m now a Certified Wedding and Event Planner, and have recently had one of my shoots featured in Your Glos & Wilts Wedding magazine.
four years of further accolades
I’m really pleased to continue to add to my honoured collection of accolades, which include #QueenOf Wedding Inspiration by The Royal Connection, the #SmartSocial award from Marketme, #BrightPig’s Business of the Week, WOW Winner picked by Jacqueline Gold CBE. As well as winning Theo Paphitis’s #SBS (Small Business Sunday).
I am an Associate Member of the Chartered Institute of Marketing and a Certified Wedding and Event Planner with the UKAWEP.
Plus I launched #UKWedLunch nearly 2 years ago, as well as being a guest host on #BrideHour.
four years more experience
My focus has been on developing the blog commercially, as well as providing inspiration to brides and grooms in the Cotswolds. Plus I’ve continued to combine my previous 13 years of marketing experience, with my local knowledge, in the scope of the wedding industry. It has been great to provide marketing consultation to some local, independent wedding businesses in and around Witney, Oxfordshire and the Cotswolds. I’ve been affectionately titled the Wedding Inspector – a bit like the Alex Polizzi of the local wedding industry!
work with Hanami Dream
I look forward to working with more local wedding professionals, services and venues #keepitlocal. And I can’t wait to produce more styled photo shoots and have more opportunities to collaborate with local suppliers.
Please get in touch if you’d like to advertise on the blog, submit your own wedding details, would like to collaborate on a shoot, write a guest post or need some marketing advice and guidance. Together we can build the local wedding industry and inspire brides and grooms for their special day.
Happy birthday to Hanami Dream – definitely time for cake now!
casual blues for a rustic barn wedding complete with denim stationery – embroidered denim rather than a traditional paper suite: menus on napkins, name place sleeves around milk bottle glasses, table plan labels hung on Portuguese laurels plants
See more images in our gallery and the amazing local suppliers who came together to make this shoot possible in this blog post.
I was over the moon to be approached by a beautiful local venue last year (via a great photography partner) to style their wedding venue in order to show it off in a new light and provide all involved with wonderful lifestyle imagery.
I always have a number of ideas swilling around inside my head that are waiting for the right venue and season to utilise a certain theme. I’d had this particular theme in mind for a while and it had evolved and I had time to mull it over a long time before I’d even visited the venue for the first time. As soon as I saw Oxleaze Barn, I noticed all the blue accents around the 1700s barn and farm, so I knew that this theme would work perfectly there.
Journey to the Centre of the Earth by Jules Verne (published in 1864) features an expedition to Iceland and exploration through volcanic tunnels. (See some of my previous styled shoots based on other classic books.) The Icelandic edge took me to cold, icy places and this wintry theme seamlessly fitted a modern winter styled barn wedding. I especially wanted to emphasise that this wedding venue was available year round, thanks to their underfloor heating, and wanted the images to exude warmth and play on the hygge trend with a relaxed and intimate vibe. Plus it was great to have the opportunity to showcase the evergreen and expanse of their garden.
I also wanted to include nods to the book with the inclusion of volcanic rock themes through slick agate, intricate hollow geode or timeless marble.
Styled shoot
It is really important to me that my blog creates wedding inspiration in the beautiful Cotswolds. The uniqueness of the blog comes from showcasing my own beautiful and inspirational, trend-led styled wedding shoots, collaborating with local venues and innovative wedding suppliers.
Before starting Hanami Dream in 2014, I worked for over 6 years for an international clothing brand where I planned and managed photo shoots in some fabulous locations around the world. Now I get to combine my wonderful experience with my passion for weddings whilst supporting local businesses.
A styled shoot takes almost as much time and effort to produce as a wedding day and entails bringing together everything from many different suppliers.
For me the process always starts visually. Firstly on Pinterest where I collate my thoughts, then secondly on paper where I sketch out a floor plan, each scene and how every element will come together on a tablescape. Sometimes I have an idea of a product and I search for the best local supplier to provide that item. Other times, I see something that someone has created and I file it away for the most suitable shoot in the future.
The beauty of styled shoots (versus a real life wedding) is that it is a great opportunity to be a little more extravagant and really show off what you’ve always wanted to do. You can indulge your fantasies with new trends or products that couples may not have seen yet or something really unusual.
This styled shoot was a collaboration of like minded people that created great things together but perhaps didn’t have the budget to produce this kind of work if they all worked independently.
And most importantly, the suppliers I used are all local to the venue. This means that for anyone planning their wedding at this venue, this look and feel is completely achievable and realistic. The images might be Pinterest worthy but they are not unattainable.
Whether it is a styled shoot or a real life wedding day, the key is that each event is personal and tailor made.
Brief
We are very lucky to live in a beautiful part of the UK and are surrounded by some seriously talented wedding venues, professionals and suppliers. It was brilliant that so many wanted to be involved in this shoot and they certainly didn’t disappoint with the products that they provided.
They were all given the same brief of what I was trying to achieve:
volcanic rock elements to make a statement at this wintery wedding alongside grey, icy blue, gold and white accents coupled with acres of tulle and delicate airplants
I also provided them with my collated vision and ideas on my Pinterest board.
The themes I wanted to encapsulate included:
winter
modern
industrial
tactile
ethereal
delicate
hygge
The colour palette followed the Spring 2018 trend colours of grey, blue and lilac, alongside gold and white accents including:
Little Boy Blue
Pink Lavender
Ultra Violet
Almost Mauve
Alongside neutrals of:
Sailor Blue
Harbor Mist
Coconut Milk
Designs
The creative suppliers worked wonders in transforming my overflowing pot of ideas and pairing it down in to realistic and achievable products for us to showcase.
Usually each shoot starts with a muse or product that sparks the theme and everything flows from that element. For this shoot, it was some marbled concrete pots, concrete coasters, concrete letters, and concrete table numbers. Unfortunately due to ill health, the supplier wasn’t able to provide these items in the end for the shoot. However this marble look and feel was present on other elements.
Cake design – I wasn’t sure that a Cotswold barn wedding was the right setting for a geode cake, so marble made the perfect theme for the cake. The Pretty Cake Company never fail to impress with their spectacular cakes and exquisite replica flower sugar work. And the beauty for this shoot included 4 different tier heights and the cascade of flowers matched the real ones immaculately.
Stationery design – Continuing my quest to present novel alternatives to paper stationery, I initially was keen to utilise actual shards of agate for table numbers and place names. Sourcing these locally, economically and timely proved harder than first planned. Thankfully, the incredibly talented Emerald Paper Design was able to create trompe-l’œil card replicas to give the same look and feel along with her beautiful gold calligraphy. The whole suite featured geode style watercolour stationery with gold accents and a navy envelope.
Flowers – despite my love of flowers, I’m discovering that a lot of my briefs recently have become almost ‘anti-flowers’ (ie just foliage, paper flowers, plants in pots) and this shoot focused heavily on succulents and air plants. Succulents are certainly one of my own fascinations and I’ve even started to propagate some for my own terrarium at home. For this shoot, I wanted the bouquets to feel modern and give a contrast against all the soft tulle. I loved the use of delicate air plants (a wonderful evolution on the succulent trend) and glass suspended baubles. Plus Enchanted Floristry brought along their amazing moongate that helped encapsulate the sense of entering a volcanic tunnel.
Jewellery – It was brilliant to work with We Three Kings and their pieces echoed the colours and accents incredibly.
Suppliers
It’s the little details that bring any event to life and this was made possible by the wonderful local suppliers who provided their time, services, venue and products for free. Together we showcased the amazing talent that our part of the UK has to offer the wedding industry.
Despite the snow machine not materialising and a last minute change of models, the finished result was well worth the effort again.
Dress – From the outset, I wanted to include a blue dress in this shoot. Ideally I wanted a bridal separate like the Sweet Caroline Norma J separates but these aren’t readily stocked in local dress supplier shops. However thanks to Fairytale Occasions we were able to demonstrate a blue dress alongside a full tactile tulle white dress.
Lighting – Oakwood Events are an absolutely amazing company – friendly, reliable and highly sought after. Despite their really busy schedule, I was fortunate enough to involve their services again and showcase a brand new addition to their portfolio (which they sped through the design process especially for this shoot). It’s like they can read my mind! And luckily they don’t think my ideas are too crazy! I love that these displays give an industrial feel which is a great contrast with the relaxed vibe in the room.
Please do get in touch, if you are a local venue, wedding supplier or photographer and are looking to collaborate on a styled bridal shoot in the future.
“Thank you so much for sending everything over – the images are fantastic. What a brilliant collaboration the shoot was and the proof is in the pudding, I’m so pleased it is being so well received.
Well done you for pulling it all together so seamlessly, it was a pleasure working with you.”
Inspired by Journey to the Centre of the Earth by Jules Verne (published in 1864, featuring an expedition to Iceland with exploration through volcanic tunnels), this modern winter barn wedding shows the stunning hidden interior of volcanic rock in the form of slick agate and timeless marble. Planned and designed by Hanami Dream and beautifully captured by Squib Photography.
Acres of gentle, ethereal and floaty tulle were placed wonderfully alongside tactile sheep skin rugs and the tendrils of delicate air plants (a wonderful evolution on the succulent trend) in glass suspended baubles.
The industrial style lighting pairs wonderfully with relaxed seating, exuding hygge with its intimate vibe. Set in a tucked-away Gloucestershire barn with year-round warmth thanks to its solar panel and biomass generated underfloor heating.
An impressive moongate wreath backdrop surrounds the cool blue 1700s barn door, with hints of blue featured in all the details, using the Pantone Spring 2018 colours of grey, blue and lilac, alongside gold and white accents.
Plus, this wedding continues the quest of Hanami Dream to present novel alternatives to paper wedding stationery – this time with name places on geode slices, along with modern script style calligraphy in gold.
Oxleaze Barn was a great location for this wedding – beautifully renovated with some stunning original features, yet adapted efficiently to provide a comfortable space. It offers year-round weddings which made it perfect to showcase a winter wedding. Tucked away in rolling countryside, with a landscaped courtyard and firepit, along with access to a phenomenal private garden. The ladies got ready in the spacious Artist’s Studio before making their way across the courtyard and into the wonderfully warm barn.
The ceremony took place on one side of the barn with rustic willow chandeliers hanging above the guests (from Oakwood Events). From each chandelier clear baubles hung down, all holding their own delicate air plant.
The aisle was lined with Chiavari chairs covered with chiffon vertical drops (from Everything Covered), then tied up simply and elegantly with a few stems of dried lavender (courtesy of Enchanted Floristry).
This led to the impressive moongate (by Enchanted Floristry) which was adorned with moss, an amazing asymmetric floral display and bedecked with lavish succulents and stunning air plants.
The flowers, berries and silver green foliage were echoed around the room in the table displays, buttonhole and bouquets (all by Enchanted Floristry) which filled the room with a beautiful fragrance of eucalyptus. Florals included avalanche white roses, asparagus fern, brunia berry, eucalyptus silver dollar, eucalyptus small-leaf gum, eucalyptus baby blue, dusty miller, dried lavender, leather leaf, birch twigs (sprayed white), eryngium, sea holly and thistles. But the stars of the show were all the wonderful air-plants dotted around the barn (supplied by www.andysairplants.co.uk).
The bride was dressed to impress in a mix and match bridal gown by Lilly with its dual layered style to combine an intricate, beaded tulle overlay with an elegant satin slip-dress underneath. She was escorted by her attendant in an exquisite powder blue prom dress which fitted the colour theme flawlessly. (Both dresses from Fairytale Occasions.)
Their make up used shimmering iridescent colours to echo the ethereal vibe and the hair was captured in a cascading braid (exquisitely executed by Blushing Brides Hair and Make Up).
Standing spectacularly tall was the four-tiered marble cake (with different tier heights) embellished with edible gold leaf (which really enhanced the grain of the marble) and a dramatic sugar flower cascade. The cake was festooned with replica air plants, ivory roses, succulents, brunia berries, thistles and dusty miller leaves which complemented the dusky green/grey marble perfectly and mirrored the real flowers seamlessly. Another masterpiece courtesy of The Pretty Cake Company.
The other half of the barn was laid for a banquet style wedding reception, complete with grey galley shade loft-style chandeliers (from Oakwood Events) above solid wooden tables and benches (crafted by Cotswold Event Solutions) lined up in front of the roaring open fire. The beautiful heart cut outs in the tables echoed the ceremony thrones and, for extra comfort, sheep skin rugs (from The Witney Blanket Hall) were placed over the benches for a luxurious feel.
Wedding stationery (designed by Emerald Paper Design) embraced the geode style with a watercolour invitation with gold accents, an information card, an RSVP card and an RSVP envelope all tied together with gold thread and a little monogrammed tag. The menu was in the same style as the invitation with exquisite gold calligraphy.
Guests could find their tables by referring to the geode style table plan tabs with gold accents mounted on a rustic pale blue barn door. At the table, the geode style watercolour place names had gold edging and modern calligraphy to represent slices of agate. (All by Emerald Paper Design.)
Down the centre of the tables ran swathes of pale blue organza table runners (from Everything Covered) for a light and airy feel. Topped with exquisite floral displays (by Enchanted Floristry), along with modern gold cutlery, plain clear champagne coupé glasses, plain clear glass candlesticks with 32cm tapered white candles, along with blue glass bottle vases and glass salt bowls (all from Vintage Gold China) giving a simple, striking and delicate tablescape.
The gorgeous ladies wore stylish jewellery (by We Three Kings) including an 18ct yellow gold, tear drop pearl and half carat, old cut diamond earrings with a matching pendant by the bride. The wedding ring was 18ct yellow gold with scattered, flush set diamonds. Whilst the bridesmaid wore an 18ct yellow gold pendant with three, coloured, fine quality sapphires and a selection of 18ct yellow gold and coloured sapphires stacking rings.
The magnificent expanse of the picturesque garden provided a fantastic backdrop (including a great maze-like area) and the evergreen emphasised how wonderful the outside space is regardless of the season.
It’s the little details that bring any event to life and this was made possible by the wonderful local suppliers who provided their time, services, venue and products for free. Together we have showcased the amazing talent that our part of the UK has to offer the wedding industry.
Designs
