Absolutely delighted to share this year’s wedding fashion report from Lyst, a global fashion search platform where you can search thousands of online fashion stores at once, bringing together 5 million products from 12,000 of the world’s leading brands in one place. From emerging trends to worldwide fashion movements, Lyst is a unique source of global fashion intelligence.


Analysing search and sales data across 12,000 online stores and designers, global fashion search platform Lyst has compiled these 5 key insights about how brides are shopping for wedding outfits online this year:

1. Brides are breaking from tradition in a year of female empowerment

  • Searches for bridal jumpsuits and bridal suits have increased by 113% in the last year
  • Searches for wedding dresses including the words ‘backless’, ‘sexy’ or ‘nude’ have doubled year on year
  • But modest dresses are popular too; ‘long sleeve’ and ‘high neck’ styles have seen a combined 47% increase in views year on year

2. Wedding dresses are getting cheaper

  • Last April the average price of a wedding dress on Lyst was ​£832, 25% lower than in 2016. This year it has decreased a further 5% and is currently £790
  • Wedding dresses from Topshop, Coast and ASOS are the most wanted cheaper options, along with contemporary brands Needle and Thread and Reformation

3. The Meghan Effect is a big deal for bridal brands

  • Brands that Meghan Markle could wear on her big day have seen significant increases in wedding dress searches; Erdem (+43%), Ralph & Russo (+82%), Misha Nonoo (+79%), Roland Mouret (+38%)

4. 2018’s weddings will be the most colourful yet

  • Searches for coloured bridal dresses are becoming more popular.  White is still the number one most wanted option, followed by rose, yellow and red
  • Searches for ‘black bridal dresses’ have increased 18% year on year

5. 1920s bridal accessories are having a moment

  • Sales of hair clips and headpieces have risen 39% in the last year. Simone Rocha is currently the most searched for brand
  • Brides are five times more likely to opt for jewel encrusted or coloured shoes with their wedding dress than cream or white
  • There are 24% more feathered bridal products on Lyst than this time last year

The Top 5 most influential celebrity weddings of the last year Lyst looked at spikes in search and sales of some of the last year’s most talked about celebrity weddings to analyse which brides really set the trends:

1. Pippa Middleton married James Matthews, 20th May​ ​2017​ (Wedding dress by Giles Deacon)

  •  Giles Deacon saw the largest spike in searches of any wedding dress designer, with search increasing 148% in May

2. Serena Williams married Alexis Ohanian, 16th November 2017​ (Wedding dress by Sarah Burton for Alexander McQueen. Wedding dress 2 and 3 by Versace, with bejewelled Nike sneakers)

  • Serena had 3 designer wedding dresses, but it was her bejewelled Nike Cortez sneakers that got the world talking; searches for Nike Cortez increased 8% that week

3.​ ​Emily Ratajkowski married Sebastian Bear-McClard, 23rd February 2018​ (Suit by Zara)

  • Searches for Zara suits increased 58% week on week following Emily’s super Instagrammable marriage to Sebastian Bear-McClard in February. Searches for mustard yellow across all categories also saw a boost

4. Miranda Kerr married Evan Spiegel, 27th May 2017 ​(Maria Grazia Chiuri for Dior)

  • It was Miranda’s Stephen Jones headpiece that caught brides’ attention in Australia, prompting a 43% increase in AU searches for bridal headpieces

5. Chanel Iman married Sterling Shepard, 3 March 2018​ (Zuhair Murad)

  • The Victoria’s Secret model tied the knot earlier this month, and her embellished cape led to a 29% increase in demand for lace capelets in the US

See more at ​https://www.lyst.com/articles/2018-wedding-fashion-report/