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Hanami (pronounced ha-na-mee) Dream, my company name came about quite simply because of my love of cherry blossom.

I love seeing the blossom buds appearing on branches, the trees laden with beautiful flowers and then the petals floating in the breeze like confetti at a wedding.

Hanami (花見) literally means “flower viewing” and it is the traditional Japanese custom of enjoying the beauty of cherry blossoms (“sakura”).

Nowadays it is still a big event in Japan and people avidly watch the weather forecasts to see the “cherry blossom front” moving across the country so they know when the cherry blossom will bloom. The cherry blossoms generally start opening around 22nd – 26th March, with full bloom a week later. So at this time of year, there are lots of outdoor parties beneath the sakura either in the day or by night.

What a beautiful season – happy spring time!