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Ten years of blogging

Ten years of blogging

ten years of blogging

This year marks 10 years since Hanami Dream was founded. Each month in the build up to the 10th birthday of Hanami Dream in July 2024, I’m taking a look at how the business has changed and different aspects that have shaped the business to where it is today.

In February, I looked at some of the photoshoots that I had the pleasure of organising over the last ten years as Hanami Dream. I organised lots in my previous corporate career for an international motorcycle apparel company that took me all round the world. But there was a huge sense of achievement to pull together something that was completely all of my own doing.

first website

Once the first shoot was under our belts, we quickly pulled together a second (images of which feature in this post) and I wanted a place to showcase the content that we had created.

I was encouraged to play to my strengths and build my own website. A home for all our wonderful imagery. Thanks to my experience in my previous corporate world, I had the capabilities to design and write my own website. Alongside the wonderful support, guidance and encouragement of my former boss and mentor at Wycoria, in his new capacity as my webmaster.

Photography by Farrow Photography

Hanami Dream is born

But building a website is only half of the story. This was bigger than just a blog. This was the beginning of a new chapter in my life. A fresh start. Away from the corporate world. A time to be my own boss and set my own objectives. Something that would fit around my expanding family life and commitments.

I had always dreamt of being a wedding and events planner (and had dabbled in the world of corporate events in my career previously) and helping people celebrate the milestones in their life – the moments that really matter. (Look out for the wedding planning part of my career in next month’s post about how Hanami Dream has evolved over the years!)

business plan

So like I recommend to all my clients, I wrote a business plan – where I was, where I wanted to be and how I planned to get there. I wrote my core values down and started to ponder company names. I think I spent longer conjuring up my branding and company name than I did for any of my children’s names!

Hanami (pronounced ha-na-mee) Dream, my company name came about quite simply because of my love of cherry blossom. I love seeing the blossom buds appearing on branches, the trees laden with beautiful flowers and then the petals floating in the breeze like confetti at a wedding.

Photography by Farrow Photography

blogging

At the beginning, the blog posts were a way to share content, build an audience and demonstrate experience and expertise.

During the first year the blog focused on weddings, special occasions, and children’s parties. In the following year, I looked at different types of momentous life events, such as proposals, baby showers, graduations, anniversaries and birthdays, as well as weddings. By 2016, the blog looked at different elements of an event, specifically weddings.

Until my main focus was to provide inspiration to brides and grooms in the Cotswolds. In particular it concentrated on giving wedding tips, tools, trends, traditions, and local venue reviews.

tips

The blog has featured lots of posts on different elements of wedding (and event) planning such as:
https://www.hanamidream.co.uk/top-tips-for-social-media-at-your-wedding/
https://www.hanamidream.co.uk/top-tips-on-getting-your-wedding-photographs-picture-perfect/
https://www.hanamidream.co.uk/keep-it-local-for-an-eco-wedding/
https://www.hanamidream.co.uk/changes-in-marriage-law-for-outdoor-weddings/
https://www.hanamidream.co.uk/dreaming-of-a-white-christmas-wedding/
https://www.hanamidream.co.uk/dealing-with-difficult-wedding-guests/
https://www.hanamidream.co.uk/keeping-your-wedding-guests-well-watered/
https://www.hanamidream.co.uk/alternative-wedding-bouquet-ideas/
https://www.hanamidream.co.uk/catering-for-special-dietary-requirements/
https://www.hanamidream.co.uk/youre-cordially-inviteda-guide-to-wedding-stationery-and-how-to-invite-your-guests/
https://www.hanamidream.co.uk/excuse-me-is-this-seat-taken-a-guide-to-how-and-where-to-seat-your-wedding-guests/
https://www.hanamidream.co.uk/wedding-day-survival-kit/
https://www.hanamidream.co.uk/roses-are-red-violets-are-blue/
https://www.hanamidream.co.uk/lavenders-blue-dilly-dilly-but-when-will-it-be-in-season/
https://www.hanamidream.co.uk/top-ten-tips-for-a-minimalist-wedding-with-the-wow-factor/
https://www.hanamidream.co.uk/how-to-keep-your-wedding-guests-happy/
https://www.hanamidream.co.uk/to-absent-friends/
https://www.hanamidream.co.uk/all-change/
https://www.hanamidream.co.uk/thank-you-gifts-at-weddings/
https://www.hanamidream.co.uk/7-rainbow-inspired-tips-for-organising-a-special-occasion/
https://www.hanamidream.co.uk/10-steps-for-how-to-organise-a-great-tea-party/

Photography by Farrow Photography

tools

I also shared some wedding planning tools to help couples planning their weddings:
https://www.hanamidream.co.uk/wedding-planning-timeline/
https://www.hanamidream.co.uk/wedding-budget/

holy trinity of wedding planning

I was proud of my Holy Trinity of wedding planning series which honed in on the most important questions to ask at the very beginning of planning any event – who, where and how much. And they are all so intertwined in every decision you make:
https://www.hanamidream.co.uk/so-whens-the-big-day/
https://www.hanamidream.co.uk/the-holy-trinity-of-wedding-planning-part-1-who/
https://www.hanamidream.co.uk/the-holy-trinity-of-wedding-planning-part-2-where/
https://www.hanamidream.co.uk/the-holy-trinity-of-wedding-planning-part-3-how-much/

Photography by Farrow Photography

compilation lists

As my knowledge of the local wedding market grew, I started to include lists of local suppliers that I recommended in different categories. These types of posts still remain some of my most viewed posts:
https://www.hanamidream.co.uk/top-20-local-wedding-venues/
https://www.hanamidream.co.uk/top-local-wedding-transport-suppliers-in-the-cotswolds-get-me-to-the-church-on-time/
https://www.hanamidream.co.uk/top-local-catering-vans-for-weddings-in-the-cotswolds/
https://www.hanamidream.co.uk/alternative-wedding-guest-book-ideas/
https://www.hanamidream.co.uk/top-local-wedding-favour-suppliers-in-the-cotswolds/

guest posts

Along with organising styled shoots, my blog became more well known locally and it covered some wonderful guest posts from local wedding professionals (with top tips and an insight in to different elements of wedding planning from their area of the wedding industry):
https://www.hanamidream.co.uk/5-essential-tips-for-booking-your-wedding-band/
https://www.hanamidream.co.uk/what-if-do-you-really-need-wedding-insurance/
https://www.hanamidream.co.uk/bridesmaids-all-in-a-row/
https://www.hanamidream.co.uk/to-love-and-to-cherish/
https://www.hanamidream.co.uk/first-impressions-count/
https://www.hanamidream.co.uk/a-complete-blank-canvas-our-guide-to-tipi-weddings/
https://www.hanamidream.co.uk/seasonal-wedding-flowers-a-beginners-guide/
https://www.hanamidream.co.uk/have-your-wedding-cake-and-eat-it/
https://www.hanamidream.co.uk/elope-to-the-big-apple/
https://www.hanamidream.co.uk/2018-wedding-fashion-report-from-lyst/
https://www.hanamidream.co.uk/food-food-glorious-food-a-guide-to-catering-a-wedding-reception/
https://www.hanamidream.co.uk/why-you-should-take-out-wedding-insurance/
https://www.hanamidream.co.uk/keep-calm-and-carry-on-wedding-planning/
https://www.hanamidream.co.uk/5-reasons-tiny-weddings-rock/
https://www.hanamidream.co.uk/children-at-weddings/
https://www.hanamidream.co.uk/finding-the-perfect-wedding-dress/
https://www.hanamidream.co.uk/top-tips-for-a-gin-filled-wedding/
https://www.hanamidream.co.uk/a-bridesmade-to-measure-wedding-dress/
https://www.hanamidream.co.uk/a-guide-to-eco-friendly-wedding-rings/
https://www.hanamidream.co.uk/unique-ways-to-capture-wedding-day-memories/
https://www.hanamidream.co.uk/get-the-bunting-out/

Photography by Farrow Photography

local venue reviews

I loved visiting local wedding venues are reviewing their offering – I felt just like the Wedding Inspector:
https://www.hanamidream.co.uk/venue-review-the-old-swan-minster-mill/
https://www.hanamidream.co.uk/venue-review-cogges-manor-farm/
https://www.hanamidream.co.uk/wedding-venue-review-oxleaze-barn/
https://www.hanamidream.co.uk/wedding-venue-review-eynsham-hall/
https://www.hanamidream.co.uk/wedding-venue-review-lapstone-barn/
https://www.hanamidream.co.uk/wedding-venue-review-ashmolean-museum/
https://www.hanamidream.co.uk/wedding-venue-review-merriscourt/
https://www.hanamidream.co.uk/wedding-venue-review-millets-farm/
https://www.hanamidream.co.uk/wedding-venue-review-bodleian-library/
https://www.hanamidream.co.uk/wedding-venue-review-caswell-house/
https://www.hanamidream.co.uk/wedding-venue-review-the-upton-firehouse/

And it was always great to sing about how brilliant our local area is:

https://www.hanamidream.co.uk/10-reasons-guests-will-love-your-cotswold-wedding/
https://www.hanamidream.co.uk/local-marriage-requirements-in-oxfordshire-2018/
https://www.hanamidream.co.uk/local-licensed-wedding-venues-oxfordshire-cotswolds/

Photography by Farrow Photography

trends

The posts I’ve enjoyed writing the most are the ones when I’ve delved in to trends and predict areas which may be popular in the future – looking at how fashion, films, television programmes, interior design, celebrity weddings and even current affairs influence these trends.
https://www.hanamidream.co.uk/royal-wedding-fever/
https://www.hanamidream.co.uk/royal-wedding-part-two/
https://www.hanamidream.co.uk/1924-vs-2024/

In particular, I love following the colour trends from Pantone and these were the posts that I kept up with even when I took a break from the business during the pandemic. They are relevant in any industry, not just the world of weddings and that’s why they are still important to me now. Here are the current colour trends for Spring 2024, Autumn 2024 and the Colour of the Year from Pantone:
https://www.hanamidream.co.uk/pantone-announce-the-color-of-the-year-2024/
https://www.hanamidream.co.uk/top-spring-2024-colours-from-pantone/
https://www.hanamidream.co.uk/top-autumn-2024-colours-from-pantone/

Photography by Farrow Photography

real wedding inspiration

The blog has been at its best when sharing submitted real wedding inspiration:
https://www.hanamidream.co.uk/inspiration-wedding-under-new-rules-in-oxfordshire/
https://www.hanamidream.co.uk/inspiration-african-english-fusion-garden-wedding/
https://www.hanamidream.co.uk/inspiration-english-country-garden-wedding/
https://www.hanamidream.co.uk/inspiration-bright-contemporary-museum-wedding/
https://www.hanamidream.co.uk/inspiration-coral-and-gold-festival-wedding/
https://www.hanamidream.co.uk/inspiration-french-foodies-fete-barn-wedding/
https://www.hanamidream.co.uk/inspiration-intimate-castle-wedding/
https://www.hanamidream.co.uk/inspiration-vintage-literary-afternoon-tea-wedding/
https://www.hanamidream.co.uk/inspiration-rustic-pink-rose-barn-wedding/
https://www.hanamidream.co.uk/wedding-day-advice-from-real-brides-and-grooms/
https://www.hanamidream.co.uk/real-life-romantic-proposal-stories/

Photography by Farrow Photography

traditions

Looking at the past can always offer inspiration and we can adapt and evolve traditions to suit our individual needs. The origins of some wedding traditions are bonkers and always fascinating to read about:
https://www.hanamidream.co.uk/wedding-time-capsule/
https://www.hanamidream.co.uk/wedding-traditions-dont-forget-the-silver-sixpence-in-your-shoe/
https://www.hanamidream.co.uk/honeymooning-over-the-summer/
https://www.hanamidream.co.uk/happy-wedding-anniversary/
https://www.hanamidream.co.uk/1910s-wedding-versus-2010s-wedding/
https://www.hanamidream.co.uk/wedding-traditions-what-colour-to-marry-in/
https://www.hanamidream.co.uk/language-of-flowers/
https://www.hanamidream.co.uk/have-your-wedding-cake-and-eat-it/
https://www.hanamidream.co.uk/modern-alternatives-to-wedding-traditions/
https://www.hanamidream.co.uk/changes-in-marriage-law-for-outdoor-weddings/
https://www.hanamidream.co.uk/wedding-traditions-toasting-the-happy-couple/
https://www.hanamidream.co.uk/always-the-bridesmaid-and-never-the-bride/

real wedding inspiration weddings through the decades

My very favourite type of blog post to write is when I get to research the differences and similarities from the past and compare these with the present. I loved my weddings through the decades series that I wrote during lockdown and was grateful for those willing to contribute their own real life stories to the blog:
https://www.hanamidream.co.uk/weddings-through-the-decades-1970s/
https://www.hanamidream.co.uk/weddings-through-the-decades-1980s/
https://www.hanamidream.co.uk/weddings-through-the-decades-1990s/
https://www.hanamidream.co.uk/weddings-through-the-decades-2000s/

Photography by Farrow Photography

covid content

Also during lockdown, the blog showed alternative ways to still have a wedding:
https://www.hanamidream.co.uk/celebrate-your-original-wedding-date/
https://www.hanamidream.co.uk/5-reasons-tiny-weddings-rock/
https://www.hanamidream.co.uk/new-rules-for-weddings-during-a-pandemic/
https://www.hanamidream.co.uk/alternatives-to-walking-down-the-aisle-with-your-father/
https://www.hanamidream.co.uk/socially-distanced-hen-party-ideas/

marketing advice

As my focus changed and I branched out to offer my marketing support for wedding suppliers, I also included articles of marketing advice:
https://www.hanamidream.co.uk/marketing-advice-wedding-planning-stats/
https://www.hanamidream.co.uk/marketing-advice-wedding-planning-stats/
https://www.hanamidream.co.uk/marketing-advice-how-to-start-a-company-blog/
https://www.hanamidream.co.uk/old-red/
https://www.hanamidream.co.uk/my-nans-old-olympia-typewriter/

Photography by Farrow Photography

affiliation

During my blogging journey, I developed commercially and joined a couple of affiliate programmes to open up further avenues for the blog. The introduction of the advertising space on www.hanamidream.co.uk promoted products suitable for the blog.

counting content creations

The blog has been the overarching thread throughout the life of the business – some of the time generating an income, sometimes bringing together contacts which led to business relationships, and always charting my news and following my journey.

The content on the blog helped to raise my profile and gave me the confidence to enter competitions and awards, plus submit and get articles in publications.

So here we are – 371 blog posts later.

Photography by Farrow Photography

All photography in the post are by Farrow Photography from our Wizard of Oz photoshoot. Look out for more images from other shoots in next month’s post following the build up to the tenth birthday.

Celebrating 10 years of Hanami Dream

Celebrating 10 years of Hanami Dream

where it all started

This year marks 10 years since Hanami Dream was founded and it has evolved quite a bit since those first few tentative steps in to working for myself.

For starters, the logo looked a bit busier and more floral back then, plus the focus of Hanami Dream started off looking at all of life’s momentous milestones such as weddings, special occasions, children’s parties and baby showers.

But the blog has been the overarching thread throughout the life of the business – some of the time generating an income, sometimes bringing together contacts which led to business relationships, and always charting my news and following my journey.

Hanami Dream - Weddings & Special Events - UK wedding blog, Oxfordshire

tenth anniversary

Each month in the build up to the 10th birthday of Hanami Dream in July 2024, I’ll take a look at how the business has changed and how different aspects have led to where the business is today.

This month, I’m looking at some of the photo shoots I’ve organised as Hanami Dream and you’ll see more photos from each of these over the next few months.

After all, it was a photo shoot that started things for Hanami Dream in early 2014. The shoots combined my experience of organising lifestyle shoots and my passion for weddings. But the first shoot wasn’t actually a wedding shoot – they came a bit later down the line.

I remember the conversation like it was yesterday. A photographer friend of mine asked if I would organise a styled photo shoot with her to provide some photos for her portfolio. She knew that I’d organised lots of shoots in my previous corporate world. One slight complication was that I was 6 months pregnant at the time with my second child – but I always like a tight deadline!

Photography by Farrow Photography

alice in wonderland

For the first shoot, we had a very clear vision of our theme and sourced and made most of the props ourselves and used our own children as the models.

Hanami Dream and Farrow Photography joined forces to bring to life some inspirational themes for special occasions. Sandra (from Farrow Photography) wanted to show something different for baby and toddler photo shoots and I showcased how you can use a theme to enhance your milestone event, whatever the age of the guest.

Here are the photos for our cute Alice in Wonderland tea party for children to mark Alice Day (4th July) in 2014:

https://www.hanamidream.co.uk/how-we-organised-our-alice-in-wonderland-tea-party/

Photograph by Farrow Photography

wizard of oz

By the second shoot, we started to use other suppliers and show case their products too. We collaborated again in August 2014 when we went over the rainbow to celebrate the 75th anniversary of the release of the Wizard of Oz film.

We followed the yellow brick road with another themed children’s party, showcasing some amazing products from local suppliers – after all there’s no place like home.

https://www.hanamidream.co.uk/how-we-went-somewhere-over-the-rainbow-with-our-wizard-of-oz-party/

Photography by Farrow Photography

wind in the willows

Following the success of our previous themed photo shoots, we collaborated once again to produce an amazing bridal styled shoot based around another well-known story, The Wind in the Willows. By this third shoot in 2016, we expanded things completely using bride and groom models and having a full lifestyle wedding shoot on location at Minster Mill, a nearby wedding venue.

https://www.hanamidream.co.uk/inspiration-autumnal-marsala-gold-wind-in-the-willows-wedding/

Photography by Farrow Photography

secret garden

For my fourth shoot, I was delighted to work with a new photography partner on a styled bridal shoot in 2017. It was wonderful to work alongside Steve from Squib Photography. We collaborated to produce an amazing bridal styled shoot based around The Secret Garden. It was also an honour to be able to showcase some amazing products from some fantastic local suppliers and also showcase local Witney venue, Cogges Manor Farm.

https://www.hanamidream.co.uk/inspiration-modern-edwardian-secret-garden-wedding/

Photography by Farrow Photography

festival

To coincide with a wedding open day that I coordinated at Cogges Manor Farm in 2017, the Barn was dressed as if it were a real wedding. This was not a traditional wedding fair – it was a relaxed and informal open day showcasing a truly personal wedding option – not a cookie cutter approach at all. Images from the day were fantastically captured by Cat Stephens Photography.

https://www.hanamidream.co.uk/inspiration-festival-wedding/

Photography by Farrow Photography

journey to the centre of the earth

I was over the moon to be approached by a beautiful local venue in 2017 to style their wedding venue in order to show it off in a new light and provide all involved with wonderful lifestyle imagery.

It was great to work alongside Squib Photography again. This time we were at Oxleaze Barn and we collaborated to produce an amazing bridal styled shoot inspired by Journey to the Centre of the Earth. It was also a privilege to be able to showcase some amazing products from some fantastic local suppliers.

https://www.hanamidream.co.uk/inspiration-journey-to-the-centre-of-the-earth-wedding/

Photography by Farrow Photography

networking

The other brilliant thing about the photo shoots was they provided great networking opportunities and getting to work together with other suppliers. For me, they also helped lead to the next steps in the journey of Hanami Dream.

Firstly they gave me things to share on my blog and helped to raise my profile and gave me the confidence to enter competitions and awards, plus submit and get articles in publications.

Secondly, they were a great way for suppliers to see me working first hand. This developed opportunities to work more closely with some suppliers and provide them with marketing support in their own businesses.

published articles

Hanami Dream styled shoots have been published in a number of places in print and online including: Bride Magazine, Your Glos & Wilts Wedding magazine, Your Berks, Buck and Oxon Wedding magazine, and SoGlos Weddings.

My shoots brought together wonderful local suppliers. Together we showcased the amazing talent that our part of the UK has to offer the wedding industry and all benefitted from the lifestyle imagery and promotion.

Photography by Farrow Photography

All photography in the post are by Farrow Photography. Look out for more images from other shoots in next month’s post following the build up to the tenth birthday.

Thank you, January!

Thank you, January!

wish it had been longer

I feel a bit cheated out of the whole of this month. With the children going back to school later than usual I lost one and a half weeks at the beginning of the month before I could even hit the ground running. I heard lots of people saying January was soooo long but for me it wasn’t long enough!

celebrating small wins

 

In this scenario, it might be tempting to feel like I’m chasing my tail from the outset (and let’s be honest, the weeks often feel like they’re racing past!) But I’ve started this year with taking time at the end of each day to write down the 3 best things of my day.

Rather than looking at what is left on my to do list, I’m celebrating the small wins from each day. I’m looking at the donut instead of the hole. Looking at what I have done and not what I haven’t.

my January achievements

So thank you January, because this month I’ve been able to achieve (in no particular order):

  • Writing blog posts more regularly again and getting my writing mojo back.
  • Starting a new term at Sing and Sign and meeting some lovely excited new families that I can teach and pass on signing skills to.
  • Designing a shiny new logo for a client.
  • Working on a comms strategy for a new client.
  • Having nice compliments about my work and enthusiasm from CEO.
  • Updating my CV and getting excited about another possible new job to add to the portfolio and recognising how much I’ve achieved in my career.
  • Being invited to an interview for potential new client.
  • Enjoying a laser quest party for my eldest – for the first time in 4 years it’s been within a month of their actual birthday.
  • A wonderful weekend away to celebrate my mother’s 70th birthday.
  • Throwing my own pot on a brilliant pottery experience.
  • Time to unwind and complete a 1000 piece jigsaw.
  • Enjoying some great TV such as The Traitors and Pottery Throw Down, and sofa cuddles with whole family watching Junior Bake Off and Gladiators.
  • Seeing all my children doing an amazing job at talent show.
  • Enjoying a fire on a cold day.
  • Having warm relaxing baths.
  • Enjoying reading my book (have read 1 and a half this month – The Wild Other by Clover Stroud and half way through The Wake Up Call by Beth O’Leary).
  • Submitting tax returns with over a week to go before deadline

2019 Review of the year

2019 Review of the year

I hope you had a wonderful 2019. The end of the year is a great time to reflect and look back on achievements. I’ve really enjoyed another year and celebrated 5 years of Hanami Dream weddings and special occasions in 2019.

Highlights of 2019

The highlight of the year was being a judge at the UK Blog Awards 2019, making it in to the local press as a result, and working alongside fellow judges of the UK Blog Awards.

I also was pleased to have more of my work published both marketing related articles and also wedding styling trends in Your Berks, Bucks and Oxon Wedding magazine.

And I held an Instagram challenge in May.


Wedding blog

My focus has continued on developing the blog commercially, as well as providing inspiration to brides and grooms in the Cotswolds.

Wedding tips

The blog has featured posts on different elements of wedding planning:

Wedding inspiration

As well as some submitted real wedding inspiration:

Wedding trends

I always love writing trend posts such as:

Wedding venues

And I continue my local wedding venue reviews:

Photography by Nicola & Glen

Wonderful wedding wares

Plus the blog has featured some wonderful guest posts from local wedding professionals (with top tips and an insight in to different elements of wedding planning from their area of the wedding industry):

See all the top posts of 2019.

Marketing support

I’ve continued to provide marketing consultation to some local, independent wedding businesses in and around Witney, Oxfordshire and the Cotswolds. It’s great to combine my marketing experience, with my local knowledge, in the scope of the wedding industry.

Some of my clients have included a fantastic florist, a couple of wedding venues, a vintage Rolls Royce hire company, and other couples and suppliers:

I’m delighted to have enquiries for different aspects of the business including business development and consultancy, and it’s great to receive lovely testimonials from happy couples and suppliers I’ve worked with in 2019.


Now is also a great time to look forward to the brand new year ahead. I’ve lots of plans afoot including focusing the blog on supporting and promoting local wedding professionals, services and venues #keepitlocal.

And I can’t wait to produce more styled photo shoots and have more opportunities to collaborate with local suppliers. Plus watch this space for my wedding fairs with a difference coming soon.

Please get in touch if you’d like to advertise on the blog, submit your own wedding details, would like to collaborate on a shoot, write a guest post or need some marketing advice and guidance. Together we can build the local wedding industry and inspire brides and grooms for their special day.

Many thanks for your support in 2019 and here’s to an exciting and very Happy New Year!

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wonderful wedding wares

Celebrating 5 years of Hanami Dream!

Celebrating 5 years of Hanami Dream!

What a day for celebration the fourth of July is: Independence Day, Alice Day and also the 5th birthday of Hanami Dream weddings and special occasions!

five years since my first styled shoot

Yes, July marks five years since I published my first styled photo shoot under the umbrella of Hanami Dream. After that Alice in Wonderland shoot in 2014, came the Wizard of Oz, followed in 2016 by a Wind in the Willows wedding. The following year saw the addition of 3 more styled bridal shoots: a modern Edwardian Secret Garden themed wedding, a real break from tradition with a Festival style wedding and also a lovely winter Journey to the Centre of the Earth themed wedding. I love working with amazing local suppliers!

Photography by Cat Stephens Photography

five years since my first tweet

From my first tweet in 2014, to a steadily increasing readership (and social media following) with around 1,600 unique page views a month on average. Plus a combined social media network of over 5,500 followers and ongoing promotion and networking means this is ever growing.

five years since my first blog post

It’s crazy to think how much has evolved over the past five years; now 367 blog posts later and winner at the Event and Wedding category at the UK Blog Awards last year.


five years of accolades

I have had my styled shoots published in print and featured in Your Berks, Bucks & Oxon Wedding magazine and Your Glos & Wilts Wedding magazine. Plus, an article I wrote on 2019 wedding styling trends was published in Your Berks, Buck & Oxon Wedding magazine.

I was proud to have one of my wedding marketing advice articles published on Bride magazine to help wedding suppliers to start and maintain a good company blog.
And Hanami Dream featured in the local press covering the role of judge in the UK Blog Awards 2019.

five years more credentials

I’m really pleased with my honoured collection of accolades, which include #QueenOf Wedding Inspiration by The Royal Connection, the #SmartSocial award from Marketme, #BrightPig’s Business of the Week, WOW Winner picked by Jacqueline Gold CBE. As well as winning Theo Paphitis’s #SBS (Small Business Sunday).

During my career I’ve obtained my CIM Professional Diploma in Marketing and worked in various marketing roles for 13 years before starting my own business. I’ve also obtained my Diploma in Wedding and Event Planning with the UK Academy of Wedding & Event Planners making me a Certified Wedding and Event Planner.

Over the last year, I’ve been pleased to be nomiated in the Foxy Deer Awards and the Cotswold Awards.

five years of supporting couples with wedding planning

I launched #UKWedLunch nearly 3 years ago, as well as being a guest host on #BrideHour and this year I was the wedding judge at the UK Blog Awards 2019.

I was also pleased to see the entries for a #WonderfulWeddingWares Instagram challenge this May.

five more years’ experience

As well as writing an award winning wedding blog, I’m also a wedding marketing specialist, with 18 years experience in a number of industries.

As well as providing inspiration to brides and grooms in the Cotswolds, I’ve continued to combine my previous 13 years of marketing experience, with my local knowledge, in the scope of the wedding industry. I provide marketing consultation to some local, independent wedding businesses in and around Witney, Oxfordshire and the Cotswolds where I’ve been affectionately titled the Wedding Inspector – a bit like the Alex Polizzi of the local wedding industry!

work with Hanami Dream

It has certainly been a busy year already and it is excitedly looking good for the remainder of 2019.

I’m looking forward to working with more local wedding professionals, services and venues #keepitlocal. And I can’t wait to produce more styled photo shoots and have more opportunities to collaborate with local suppliers.

Please get in touch if you’d like to advertise on the blog, submit your own wedding details, would like to collaborate on a shoot, write a guest post or need some marketing advice and guidance. Together we can build the local wedding industry and inspire brides and grooms for their special day.

Happy birthday to Hanami Dream – now where is the cake?!

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wonderful wedding wares

2018 review of the year

2018 review of the year

I hope you’ve had a wonderful time celebrating Christmas. At this between and betwixt time, I often take the time to reflect on the past year. And what a fantastic year it’s been for Hanami Dream weddings and special occasions in 2018.

Highlights of 2018

My blog has had a really exciting year and continues to go from strength to strength. The highlight of 2018, has to be winning the event and wedding UK Blog Award in April.

I was also thrilled to obtain my Diploma in Wedding and Event Planning from the UK Academy of Wedding & Event Planners to become a Certified Wedding and Event Planner.

I was pleased to be shortlisted in the Foxy Deer Awards and the Cotswolds Awards. Plus I was a finalist in a Pantone® colour trend challenge again.

Hanami Dream blog

This year, my focus has been on developing the blog commercially, as well as providing inspiration to brides and grooms in the Cotswolds. And 2018 saw a new look for Hanami Dream with a logo refresh and a complete redesign of the website.

The blog has featured posts on different elements of wedding planning:

As well as some submitted real wedding inspiration:

Along with my own winter bridal styled shoot:

And a video of my secret garden styled wedding shoot:

Trend posts have been exciting to write this year as we’ve had 2 royal weddings to draw upon this year:

I continue my review of local wedding venues:

Plus some wonderful guest posts from local wedding professionals have featured on the blog  (with top tips and an insight in to different elements of wedding planning from their area of the wedding industry):

See the top posts of 2018 on Hanami Dream.

Marketing support

I’ve continued to provide marketing consultation to some local, independent wedding businesses in and around Witney, Oxfordshire and the Cotswolds. It’s great to combine my marketing experience, with my local knowledge, in the scope of the wedding industry. Some of my clients have included a fantastic florist, a few wedding venues, a children’s toy hire company and a vintage Rolls Royce hire company.

I’m delighted to have enquiries for different aspects of the business including venue styling and consultancy, as well as such lovely testimonials from happy couples and suppliers I’ve worked with in 2018.

In print

I have been chuffed that some of my shoots have been published in print this year and featured in Your Berks, Bucks & Oxon Wedding magazine and Your Glos & Wilts Wedding magazine.

Plus, an article I wrote on 2019 wedding styling trends has been published in Your Berks, Buck & Oxon Wedding magazine and have an article in Martha Weddings due to publish any day.

Looking forward to 2019

Now is also a great time to look forward to the brand new year ahead. I’ve lots of plans afoot including focusing the blog on supporting and promoting local wedding professionals, services and venues #keepitlocal. And I can’t wait to produce more styled photo shoots and have more opportunities to collaborate with local suppliers. Plus watch this space for my ‘wedding fairs with a difference’ coming soon.

Meanwhile, I’m excited about being a judge at the UK Blog Awards 2019 early in the new year.

Please get in touch if you’d like to advertise on the blog, submit your own wedding details, would like to collaborate on a shoot, write a guest post or need some marketing advice and guidance. Together we can build the local wedding industry and inspire brides and grooms for their special day.

Many thanks for your support in 2018 and here’s to an exciting and very Happy New Year!Candles and firelight tablescape | Journey to the Centre of the Earth | modern ethereal winter styled bridal shoot by Hanami Dream | agate | marble | airplants | tulle | pale blue | gold | Oxleaze Barn | Gloucestershire | October 2017 | Photography by Squib Photography www.squibphotography.co.uk

 

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winner UK Blog Awards 2018

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Celebrating 4 years of Hanami Dream!

Celebrating 4 years of Hanami Dream!

What a day for celebration the fourth of July is:  Independence Day, Alice Day and today is the 4th birthday of Hanami Dream weddings and special occasions!

four years since my first styled shoot

Yes, today marks four years since I published my first styled photo shoot under the umbrella of Hanami Dream. After that Alice in Wonderland shoot in 2014, came the Wizard of Oz, followed by a Wind in the Willows wedding in 2016. Last year saw the addition of 3 more styled bridal shoots: a modern Edwardian Secret Garden themed wedding, a real break from tradition with a Festival style wedding and also a lovely winter Journey to the Centre of the Earth themed wedding. I’m enjoying working with some amazing local suppliers!

four years since my first tweet

From my first tweet in 2014, to a steadily increasing readership (and social media following) with around 1,100 unique page views a month on average. Plus a combined social media network of over 5,400 followers and ongoing promotion and networking means this is ever growing.

four years since my first blog post

It’s crazy to think how much has evolved over the past four years; now 310 blog posts later and this year I won the Event and Wedding category at the UK Blog Awards after being a finalist for the previous two years running, I’m now a Certified Wedding and Event Planner, and have recently had one of my shoots featured in Your Glos & Wilts Wedding magazine.

four years of further accolades

I’m really pleased to continue to add to my honoured collection of accolades, which include #QueenOf Wedding Inspiration by The Royal Connection, the #SmartSocial award from Marketme, #BrightPig’s Business of the Week, WOW Winner picked by Jacqueline Gold CBE. As well as winning Theo Paphitis’s #SBS (Small Business Sunday).

I am an Associate Member of the Chartered Institute of Marketing and a Certified Wedding and Event Planner with the UKAWEP.

Plus I launched #UKWedLunch nearly 2 years ago, as well as being a guest host on #BrideHour.

four years more experience

My focus has been on developing the blog commercially, as well as providing inspiration to brides and grooms in the Cotswolds. Plus I’ve continued to combine my previous 13 years of marketing experience, with my local knowledge, in the scope of the wedding industry. It has been great to provide marketing consultation to some local, independent wedding businesses in and around Witney, Oxfordshire and the Cotswolds. I’ve been affectionately titled the Wedding Inspector – a bit like the Alex Polizzi of the local wedding industry!

work with Hanami Dream

I look forward to working with more local wedding professionals, services and venues #keepitlocal. And I can’t wait to produce more styled photo shoots and have more opportunities to collaborate with local suppliers.

Please get in touch if you’d like to advertise on the blog, submit your own wedding details, would like to collaborate on a shoot, write a guest post or need some marketing advice and guidance. Together we can build the local wedding industry and inspire brides and grooms for their special day.

Happy birthday to Hanami Dream – definitely time for cake now!

 

Winner at the UK Blog Awards 2018!

Winner at the UK Blog Awards 2018!

Winner at the UK Blog Awards 2018!

I am absolutely delighted (and still somewhat overwhelmed) to share the amazing news that my wedding blog has won the Individual Wedding and Events UK Blog Award this year! I am completely over the moon.

The news is only just sinking in and I’m feeling pretty darn chuffed to be brandishing this shiny badge!

announcement of the UK Blog Award winners

Last month, one Friday evening, I sat down on my back step with the bifolds open, enjoying the warm evening air, hunched over my phone trying to follow the results from the UK Blog Awards 2018. Sadly I wasn’t able to physically attend the award ceremony this year and, whilst I’m pleased to have avoided the big smoke of our capital city in the midst of a minor heat wave, I’m disappointed that I wasn’t there for the announcement of the UK Blog Awards and to hear my company name be called out as a winner.

My wedding blog has come so far … from highly commended in 2016, to winning in 2018. I’m pleased that this time my company name was pronounced correctly at the ceremony, though a little disappointed that my big moment was marred by a glaring typo in my name on the big screen. Nevertheless, this doesn’t take away from the fact that my wedding blog was chosen to be the individual winner this year.

Despite my best social media stalking, it was tricky to follow who was winning the awards on the night and they seemed to be whizzing through the categories. Then out of the blue, someone sent me a congratulations tweet. I wasn’t quite sure what this meant. Had I got highly commended, had I actually won, or was it just a prank?

I spent ages trawling through twitter for confirmation. I felt that I couldn’t get too excited until I knew for sure. Then a couple of other bloggers from my category very kindly tagged me in their Instagram stories and included shots of the big screen showing my name as the winner. It was the confirmation that I needed but then I was in shock!

Photography by Farrow Photography
why I entered the UK Blog Awards

My tutor, from my time studying with the UK Academy of Wedding & Event Planners, gave me some brilliant advice. She said to play to my strengths, enter competitions, have a niche and fit my business around my life.

Three years later and I’m combining my photo shoot experience and marketing background with my passion for weddings and supporting local businesses.

I’ve also entered the UK Blog Awards for the last 3 years and have been lucky enough to be a finalist each year. I was honoured to get a highly commended in the events category in 2016. However, against stiff competition, last year I returned home empty handed.

I guess I kind of fell out of love with blogging and twitter for a while after this knock. And this was wrong as I had forgotten to look at what I had done rather than what I hadn’t achieved. I didn’t take my own advice and ‘look at the donut instead of the hole!’

It was whilst I was on holiday, that I took a step back and looked at where my strengths lie and what I am really good at. I stopped worrying and looking at what others were doing and concentrated on my own stuff and focused on what I do best – creating my own content.

So, last year I organised three wonderful styled wedding photo shoots. It is really important to me that my blog creates wedding inspiration in the beautiful Cotswolds. The uniqueness of the blog comes from showcasing my own beautiful and inspirational, trend-led styled wedding shoots, collaborating with local venues and innovative wedding suppliers.

That is why I’m so pleased to have won the UK Blog Awards in a year when I’ve been doing what I enjoy best – showcasing my own content and keeping it local.

Bride looking down in the garden | Journey to the Centre of the Earth | modern ethereal winter styled bridal shoot by Hanami Dream | agate | marble | airplants | tulle | pale blue | gold | Oxleaze Barn | Gloucestershire | October 2017 | Photography by Squib Photography www.squibphotography.co.uk
what it means to be a winner at the UK Blog Awards 2018

Just being a finalist in the UK Blog Awards for a third year gave me a huge sense of achievement, it is great recognition and a wonderful testament to the level of support shown by my readers.

For full disclosure, I want you to know that I didn’t pay to enter these awards. I nominated my own blog and then it was down to a public vote to get through to the finals. Out of 4,000 entries and nominations I was one of only 6 bloggers in my category. So I was pretty chuffed and honoured to even be considered alongside the calibre of my fellow finalists in the Individual Wedding and Events category.

Then a judge picked one winner and one highly commended blog from the 6 finalists in my category.

To win the category is most definitely the icing on the cake and I can’t wait to see where this recognition will take the blog.  You can see all the winners and highly commended blogs from the night at the UK Blog Awards website.

It is great to have another reason to shout about my business and to connect with other professionals in the blogging world, wedding industry and local businesses.
This added promotion not only gives my blog extra exposure, but I’m pleased it also showcases the stunning venues and highly talented wedding industry professionals from small, local and independent businesses, that my blog supports in the beautiful Oxfordshire countryside of the Cotswolds.

Photography by Squib Photography
why I blog about weddings

In a nutshell, I love weddings! How wonderful to have all the people you care about, from different walks of your life, in the same room at the same time on your wedding day!

I get to combine my passion for weddings with my skills and experience of organising amazing styled photo shoots. In particular, I love the unique detail shots. After all, it’s all the little details that bring any event to life.

My local Cotswold wedding blog compiles, creates and collates inspiration, providing couples with wedding planning tips, tools, trends and traditions to celebrate their personal milestones.

Since 2014, this blog has evolved (and continues to) wherever new opportunities and avenues take me. The possibilities are really exciting and my blog conveniently fits around my family commitments and lifestyle.

The beauty of blogging is that I can work anywhere, at any time and write about the things that really interest me. I’m a big fan of local wedding businesses and I support and promote them whenever I can.

Bridesmaid deep in thought | Journey to the Centre of the Earth | modern ethereal winter styled bridal shoot by Hanami Dream | agate | marble | airplants | tulle | pale blue | gold | Oxleaze Barn | Gloucestershire | October 2017 | Photography by Squib Photography www.squibphotography.co.uk
thank you for your ongoing support

A massive thank you to everyone who reads and shares this blog. And thank you very much for your votes to get it to the finals in the UK Blog Awards again.

Thank you also to my incredible family and friends for their unending support.

A special thanks goes to my wonderful webmaster at Wondernet (and the best boss I’ve ever had) – his advice and teaching have played an important part throughout my whole career.

Photography by Squib Photography
development of the blog

I’m still feeling fairly chuffed about the UK Blog Award win at the moment. More importantly I’m now spurred on to develop the blog further. Being alongside such amazing blogs has given me the chance to re-evaluate things again, providing an impetus to continue to improve it and a challenge to think about further evolution.

Photography by Farrow Photography
work with Hanami Dream

Now is also a great time to look forward to working with more local wedding professionals, services and venues. And I can’t wait to produce more styled photo shoots and have opportunities to collaborate with local suppliers.

Please get in touch if you’d like to advertise on this award winning blog, submit your own wedding details, would like to collaborate on a shoot, write a guest post or need some marketing advice and guidance.

Many thanks for your support and here’s to more exciting times ahead!

Photography by Cat Stephens Photography

Certified Wedding and Event Planner

Certified Wedding and Event Planner

I’m thrilled to announce that I have recently obtained my Diploma in Wedding and Event Planning from the UK Academy of Wedding & Event Planners and am now a Certified Wedding and Event Planner.

I’m over the moon to (finally) complete the course! It’s taken a little while longer than I first planned but actually this has been for the best as it has meant my business has developed along the way.

Many thanks to my tutor for their invaluable support and guidance over the last few years. The course has opened up my eyes to the whole wedding industry beyond just planning and I’m delighted with how my business has evolved over the course.

Thanks also to the interaction and networking with fellow students (new and upcoming entrants to the industry bursting with fresh ideas) as well as an impressive alumni, tutors and advisory board full of experience and expertise.

My tutor gave me some brilliant advice about playing to my strengths, entering competitions, having a niche and fitting the business around my life. Three years later and I’m a finalist in the UK Blog Awards for a third year running, combining my photo shoot experience and marketing background with my passion for weddings and supporting local businesses.

It is great recognition to have my experience, skills and expertise acknowledged with a formal qualification. I’m really excited with where things are going and what lies around the corner next.